Раздел: Зарубежная деловая литература, Бизнес-книги

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Want to send an E-mail your boss will open right away? Need a knock-out proposal to seal a deal? Want to create a Web site that no customer can resist? Quick & Painless Business Writing will show you how. Yes, you can improve your writing without memorizing endless rules, perusing checklists of do’s and don’ts, or revisiting the lessons of high school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you’ll learn that grammar is not a collection of stagnant rules you’d better follow (or else), but an ever-changing set of principles with plenty of choices. Then you’ll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs, and the way sentence structure can elicit certain responses. You’ll happily replace what you learned about «structure» with an altogether new understanding of how to open, develop, and close your messages. Even better, you’ll learn how to build a cohesive message quickly, with little need for rewriting. But business writing cannot live on words alone. That’s why this book explores the review process – whether your reviewer is an in-house editor, a client, a boss, or even a spouse – and help you learn strategic ways to approach and manage them. With this information, you’ll do more than write well. You’ll be able to craft strategic messages that get the right response from your reader, whether you want a colleague to send important information now or a customer to say «yes» to your proposal. Have to address a difficult situation? Confront a co-worker? Defend yourself to your boss? Give a bad employee bad news? This book will show you how to do that and more…quickly and painlessly. Хотите отправить грамотное письмо по электронной почте с плохими новостями вашему боссу? Нужно одним сообщением убедить клиента заключить с вами сделку? Хотите узнать секрет неотразимого для посетителей веб-сайта? Книга расскажет вам, как это сделать. Да, именно здесь вы можете научиться улучшать свои деловые сообщения без запоминания бесконечных правил, просмотра контрольных списков и уроков, подобных тем, что дают в школе. Автор раскрывает секреты по ликвидации страха перед написанием писем и бестактности в сообщении и помогает вам научиться создавать документы, достигающие оптимальных результатов в короткие сроки. Вы узнаете, что грамматика – не коллекция устоявшихся правил, которым необходимо следовать, а постоянно меняющийся набор принципов, где каждый подходит для конкретного случая. Вы откроете для себя секретный потенциал существительных, разрушительную силу глаголов, украшающее текст изящество прилагательных. Вы также узнаете, насколько сильно зависит впечатление, производимое текстом, от структуры предложений, содержащихся в нем. Вы поймёте, как можно быстро и легко построить грамотное сообщение, которое потом не придется переписывать по 10 раз. Однако единого правила на любой случай жизни не существует. Именно поэтому в книге рассмотрены самые разнообразные вариации сообщений: для вашего клиента, для босса, для редактора… и даже для вашей второй половинки. Обладая этой информацией, вы будете не просто хорошо писать тексты, вы сможете вырабатывать стратегию сообщений, способную получить согласие практически от любого вашего читателя. Нужно решить трудную ситуацию? Противостоять коллеге? Защитить себя перед начальством? Сообщить сотрудникам плохую новости. Книга покажет вам, как это...

Раздел: Зарубежная деловая литература, Бизнес-книги

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If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don’t waste your time wondering why things are the way they are, keep your head down and start looking for the cheese. But success in the areas of innovation, entrepreneurship, creativity, leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question. Malhotra tells an inspiring story about three unique and adventurous mice—Max, Big, and Zed—who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking. In the face of established practices, traditional ideas, scarce resources, and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face—or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else’s maze. As Zed explains, “You see, Max, the problem is not that the mouse is in the maze, but that the maze is in the...

Раздел: Зарубежная деловая литература, Бизнес-книги

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A bestseller–more than 300,000 copies sold, translated into seventeen languages, and featured in the Los Angeles Times, Washington Post, Miami Herald, Harvard Business Review, Fast Company, and Fortune • Shows how discoveries in quantum physics, biology, and chaos theory enable us to deal successfully with change and uncertainty in our organizations and our lives • Includes a new chapter on how the new sciences can help us understand and cope with some of the major social challenges of our times We live in a time of chaos, rich in potential for new possibilities. A new world is being born. We need new ideas, new ways of seeing, and new relationships to help us now. New science–the new discoveries in biology, chaos theory, and quantum physics that are changing our understanding of how the world works–offers this guidance. It describes a world where chaos is natural, where order exists "for free." It displays the intricate webs of cooperation that connect us. It assures us that life seeks order, but uses messes to get there. Leadership and the New Science is the bestselling, most acclaimed, and most influential guide to applying the new science to organizations and management. In it, Wheatley describes how the new science radically alters our understanding of the world, and how it can teach us to live and work well together in these chaotic times. It will teach you how to move with greater certainty and easier grace into the new forms of organizations and communities that are taking shape. You'll learn that: • Relationships are what matters–even at the subatomic level • Life is a vast web of interconnections where cooperation and participation are required • Chaos and change are the only route to transformation In this expanded edition, Wheatley provides examples of how non-linear networks and self-organizing systems are flourishing in the modern world. In the midst of turbulence, Wheatley shows, we create work and lives rich in...

Раздел: Зарубежная деловая литература, Бизнес-книги

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This phenomenal bestseller – over 700,000 copies sold – changes readers’ lives and helps them transform their organizations. In this new edition, the text has been updated and revised throughout to make it even more readable and powerful and a new section has been added that details the many different ways that people are using the...

Раздел: Зарубежная деловая литература, Бизнес-книги

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The lessons of Full Steam Ahead! are revealed through the inspirational story of two people who were able to create a vision for the place they worked and for their own lives. Jim Carpenter, president of a mid-sized insurance agency, didn't get the "vision thing." The agency was doing well, but Jim had a strong sense that things could be much better. Ellie Atkins offered a fresh perspective. Together they discover the three elements of a compelling vision: a significant purpose, clear values, and a picture of the future. They also discover how to ensure that the vision comes alive through understanding the principles of: how it is created, how it is communicated and how it is lived and demonstrate that vision is not only necessary, but also possible and...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Leadership from the Inside Out, Kevin Cashman’s breakthrough business bestseller that clearly connected personal growth to leadership effectiveness, is now completely revised and updated with: • an explosion of new validating independent research • impressive new case studies • new tools and practices • an even more powerful virtual coaching experience  Still framed in seven simple yet profound “mastery areas,” this book serves as an integrated coaching experience that helps leaders understand how to harness their authentic, value-creating influence and elevate their impact as individuals, in teams, and in organizations. Cashman demonstrates that his trademark “whole-person” approach—we lead by virtue of who we are—is essential to sustained success in today’s talent-starved marketplace and provides a measurable return on investment. For everyone from CEOs to emerging leaders, this long-awaited second edition advances the art and science of leadership and is even more relevant today than when it was first...

Раздел: Зарубежная деловая литература, Бизнес-книги

Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy has discovered the answers to these profoundly puzzling questions. In The 100 Absolutely Unbreakable Laws of Business Success Tracy draws on his thirty years' experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, says Tracy, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams–all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. For each of the nine groups he details the specific laws that govern it-laws such as the Law of Cause and Effect, the Law of Service, the Law of Increasing Returns, the Law of Compensation, and the Law of Independence. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use–sometimes in just minutes–to begin the journey toward greater business success. Now for the first time in one volume, these key principles can be understood and put to use by business people of all ages and experience for better, faster, more predictable results. "When you know and understand them," writes Tracy, "you gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and timeless truths, you find that it is much easier to build and run a successful and profitable business or department, no matter what external conditions might exist…You will attract and keep better people, produce and sell more and better products and services, control costs more intelligently, expand and grow more predictably, and increase your profits with greater consistency." Easy to read, easy to understand, and easy to apply, The 100 Absolutely Unbreakable Laws of Business Success offers a straightforward, eye-opening, life-affirming approach to how the world of business really...

Раздел: Зарубежная деловая литература, Бизнес-книги

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You are not in charge and you want to make a difference: that is the dilemma. You may not know who is in charge in today's changing, temporary, and virtual organizations, but you know you are not! You are searching for ways to contribute through the work you do and gain some personal satisfaction in the process. This book can help you do just that. In this new edition of his classic book, Geoff Bellman shows readers how to make things happen in any organization regardless of their formal position. The new edition has been written for a wider audience, including people in both the for-profit and not-for-profit sectors, paid and volunteer workers, managers and individual contributors, contract and freelance workers. More than seventy percent of the material is brand new, including new examples, new chapters, new exercises, and much...

Раздел: Зарубежная деловая литература, Бизнес-книги

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We’ve all had those perfect moments when events that could never be predicted, let alone controlled, remarkably seem to guide us along our path. Carl Jung called this phenomena “synchronicity” – “a collaboration between persons and events that seems to enlist the cooperation of fate.” In this book, Joseph Jaworski argues that the right state of mind will make you the kind of person who can enlist the cooperation of fate and take advantage of synchronicity, creating the conditions for “predictable miracles.” If you are tired of being the victim of circumstances, this book will teach you to be the kind of person who creates your own circumstances. Jaworski shares the story of his own escape from an inauthentic life and his journey into a world filled with possibility. He maps out the inner path of leadership for those who feel the call to achieve their full potential, using his own life story to teach readers a greater truth. He examines the fundamental shifts of mind that free us to seek out the power of synchronicity. After reading this book, you will discover your own power to help those realities unfold. You will learn to “listen” to realities that want to emerge in this world and acquire the courage to help them be born. "Synchronicity illustrates that leadership is about the release of human possibilities, about enabling others to break free of limits – created organizationally or self-imposed. Although this book describes the author's personal journey, it contains profound messages about organizational learning and effectiveness." – Scientific...

Раздел: Управление и подбор персонала, Бизнес-книги

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Как превратить среднюю (читай – хорошую) компанию в великую? На этот вопрос отвечает бестселлер «От хорошего к великому». В нем Джим Коллинз пишет о результатах своего шестилетнего исследования, в котором компании, совершившие прорыв, сравнивались с теми, кому это не удалось. У всех великих компаний обнаружились схожие элементы успеха, а именно: дисциплинированные люди, дисциплинированное мышление, дисциплинированные действия и эффект маховика. Благодаря этому компании добивались феноменальных результатов, превосходящих средние результаты по отрасли в несколько раз. Книга будет интересна собственникам бизнеса, директорам компаний, директорам по развитию, консультантам и студентам, обучающимся по специальности...