Раздел: Зарубежная деловая литература, Бизнес-книги

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Google and the Internet have changed how the PR game is played – and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing – If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You’ll quickly and easily learn how to: • Use online PR and keywords to climb to the top of search-engine rankings • Reach reporters and consumers with hot news and information • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you. Google и Интернет полностью изменили современное представление о рекламе – блоги, сайты, социальные сети… Потребность в новостях просто переходит все допустимые пределы. Используя уникальное правило 30-дневного онлайн-пиара, постоянно занятые владельцы бизнеса без труда узнают все, что им необходимо о рекламе, и создадут глобальную видимость своего продукта. Еще вы узнаете, как: • использовать онлайн-PR и правильные ключевые слова для того, чтобы подняться на вершину рейтинга в поисковых системах; • удовлетворить свою потребность в информации и необходимых новостях; • смешать онлайн-PR и интернет-маркетинг для достижения целей при наличии небольшого бюджета. Если вы – тот человек, который привык в короткие сроки добиваться внушительных результатов, то книга просто создана для...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Since employees who walk out the door cost their companies up to 200 percent of their annual salaries to replace, retention is one of the most important issues facing businesses today. And with so many surveys reporting that employees are unhappy and not working up to their full potential, engagement is a second serious and costly issue. The latest edition of this Wall Street Journal bestseller offers twenty-six simple strategies—from A to Z—that managers can use to address their employees’ real concerns and keep them engaged. The fifth edition has been revised and updated throughout and includes many more international examples, reflecting the fact that Love ’Em or Lose ’Em is available in twenty-two languages, from Albanian and Arabic to Thai and Turkish. Its message is truly one that spans continents and...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Whether you are a newly promoted manager, a seasoned business owner, or a human resources professional, knowing the ins and outs of dealing with HR issues is critical to your success. The Essential HR Handbook is a quick-reference guide that sheds light on the issues that keep managers up at night. It is filled with information, tools, tips, checklists, and road maps to guide managers and HR professionals through the maze of people and legal issues, from recruiting and retaining the best employees to terminating poor performers. With this book, you'll learn how to effectively and efficiently: • Individually manage each employee, starting on his or her first day. • Manage a multi-generational workforce. • Appraise job performance. • Coach and counsel. • Provide equitable pay, benefits, and total rewards strategies. • Identify legal pitfalls and stay out of court. The Essential HR Handbook is the one HR guide every manager needs on his or her...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Empowerment Takes More Than a Minute tells the story of a young manager whose attempts to turn his troubled company around through traditional top-down, command-and-control management are failing. Reluctantly, he contacts an expert in empowerment, even though he feels like he's already tried that too. Step by step, the expert helps him understand why his past and present efforts have fallen short and exactly what he needs to do to create an empowered workforce. The process as it unfolds is complex, paradoxical and counterintuitive -but well worth the effort. The new introduction dispels the notion that empowerment is a bygone fad. No matter what its name, the essential concept-that organizations can achieve extraordinary results by recognizing and taking advantage of the skills, experience, and knowledge already existing in the organization-will always be relevant. The new epilogue describes obstacles companies have encountered and overcome and outlines empowerment strategies that have proved successful during the fifteen years the authors have been consulting, researching, and refining these concepts. Although sometimes arduous, the journey to empowerment is well worth making. In fact, unleashing the power of people in an organization may be the only way to continue to do business in a competitive, complicated...

Раздел: Зарубежная деловая литература, Бизнес-книги

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All of us in the today's workforce are called upon more and more to work effectively in teams. But do you know how to build a team that truly takes advantage of the knowledge, experience, and motivation of its members? Most of us don't, and we quickly become frustrated, give up, and opt to go it alone-not a good solution in today's business environment. Fortunately, there is a better way. Here, expert authors Ken Blanchard, Alan Randolph, and Peter Grazier outline a 3-step process that will help you transform any kind of team into a Next-Level Team-one that uses all team members' ideas and motivation more effectively, makes better use of team members' and team leaders' time, and generates benefits for individual team members, the team, and the organization. Designed as a working guide filled with detailed instructions for people who want to build high performing teams, Go Team! will lead you, step by step, to great results. Through discussions, case examples, and questions to consider, you and your teammates will learn how to share information to build high levels of trust and responsibility; set clear boundaries to create the freedom for team members to act responsibly; and develop self-managing skills to make good team decisions. With Go Team! as a guide, you'll find that working in a team can be fun, satisfying, and highly...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Attempting to better themselves—learn new skills, break bad habits, realize their potential—people read books, attend seminars, take training courses. And companies pitch in too, spending billions of dollars every year on professional development programs aimed at helping their employees become more effective. But in spite of what people sincerely believe are their best efforts, all too often their behavior doesn’t change. The fact that it seems to be so hard to make new learning stick is an endless source of frustration for both individuals and organizations. For years Ken Blanchard has been troubled by the gap between what people know—all the good advice they’ve digested intellectually—and what they actually do. In this new book he and his coauthors, Paul J. Meyer and Dick Ruhe, use the fable format Blanchard made famous to lay out a straightforward method for learning more, learning better, and making sure you actually use what you learn. This engaging story identifies three key reasons people don’t make the leap from knowing to doing and then moves on to the solution. It teaches you how to avoid information overload by learning “less more, not more less.” You’ll find out how to adjust your brain’s filtering system to learn many, many times more than ever before, ignite your creativity and resourcefulness with Green Light Thinking, master what you’ve learned using spaced repetition, and more. At last, an answer to the question, “Why don’t I do what I know I should do?” Read this book and you...

Раздел: Зарубежная деловая литература, Бизнес-книги

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NEW EDITION, REVISED AND UPDATED This latest edition of the classic Managers as Mentors is a rapid-fire read that guides leaders in helping associates grow in today's tumultuous organizations. Thoroughly revised throughout with twelve new chapters, this edition places increased emphasis on the mentor acting as a learning catalyst with the protégé rather than simply handing down knowledge. As with previous editions, a fictional case study of a mentor-protégé relationship runs through the book. But now this is augmented with interviews with six top US CEOs. New chapters cover topics such as the role of mentoring in spurring innovation and mentoring a diverse and dispersed workforce accustomed to interacting digitally. Also new to this edition is the Mentor's Toolkit, six resources to help in developing the mentor-protégé relationship. This hands-on guide teaches leaders to be the kind of confident coaches integral to learning...

Раздел: Зарубежная образовательная литература, Наука и Образование

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This new edition includes fresh insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy, and exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. The authors will help you learn: • How to slow down and enjoy a new level of focus. • How to build on your peoples' strengths. • A simple and creative way to hold people accountable. • How to enjoy cultivating the art of supportive confrontation. Это новое издание поможет вам по-новому взглянуть на свои коммуникации и вашу способность быстро принимать решения, а также важность личного лидерства и физической энергии. Авторы помогут вам узнать: • как замедлить или ускорить процесс работы и повысить внимание к деталям. • как построить корпоративную этику, корпоративный дух и прочие составляющие ответственного коллектива. • как воспитать ответственность и любовь к работе у ваших сотрудников. • как с помощью искусства конфронтации добиться от подчиненных максимальных результатов в короткие...

Раздел: Зарубежная деловая литература, Бизнес-книги

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The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most people trip through life asking bad questions – of teachers, friends, coworkers, clients, prospects, experts, and suspects. Even people trained in questioning, such as journalists and lawyers, commonly ask questions that get partial or misleading answers. People in any profession will immediately benefit by developing the skill and art of good questioning. Find Out Anything From Anyone, Anytime will give you the power to: • Identify and practice good questioning techniques • Recognize types of questions to avoid • Know the questions required when hearing unconfirmed reports or gossip • Practice good listening techniques and exploit all leads • Determine when and how to control the conversation • Gain real expertise fast Within professional interrogation circles, Pyle is known as a strategic debriefer – meaning there is no one around him more skilled at asking questions and getting answers. He has been training other interrogators in questioning techniques since...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Now the best-selling book of its kind has gotten even better.This revised and expanded second edition of Ittelson's master work will give you that firm grasp of "the numbers" necessary for business success. With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more. Most introductory finance and accounting books fail either because they are written "by accountants for accountants" or the authors "dumb down" the concepts until they are virtually useless. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that you can understand it! Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement and cash flow statement work together to offer a "snapshot" of any company's financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book's uniquely visual approach, you'll be able to see exactly how each transaction affects the three key financial statement of the enterprise. Two new major sections with nine new chapters were added to this revised second edition of Financial Statements, simply the clearest and most comprehensive introduction to financial reporting available. Теперь этот бестселлер стал еще лучше! Переработанное и дополненное второе издание книги даст вам твердое понимание финансовых показателей, необходимых для успеха в бизнесе. Выпущенная суммарным тиражом более чем 100 000 экземпляров, книга является прекрасным введением в финансовую отчетность для нефинансовых менеджеров, инвесторов в фондовые рынки, юристов, кредиторов и предпринимателей. Большинство книг подобного рода терпят крах именно потому, что они написаны «бухгалтерами для бухгалтеров» – в них рассматриваются концепции и понятия, которые являются практически бесполезными для нефинансистов. «Финансовая отчетность» показывает, что бухгалтерский учет и финансовая отчетность не относятся к области высшей математики и вполне доступны для понимания! Иттельсон четко и просто демонстрирует, как бухгалтерский баланс, отчет о прибыли и убытках и кэшфлоу дают «краткую характеристику» финансового состояния любой компании. Каждый термин определяется на понятном языке. Каждая концепция объясняется на примере простой сделки. Визуальное оформление книги позволяет увидеть, как именно каждая операция затрагивает три ключевые финансовые показателя предприятия. В книгу добавлены два новых раздела с девятью новыми...