Раздел: Зарубежная деловая литература, Бизнес-книги

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Итак, если вы желаете выяснить, чего на самом деле хочет ваш клиент, о чем мечтает, чего опасается и что его мотивирует, то для этого нужно задавать правильные вопросы, – способные его заинтересовать, – и преобразовывать его интерес в действия. Поможет в этом проверенный и надежный инструментарий, который вам предоставит автор этой книги Пол Черри, более 20 лет работающий в области продаж и ежегодно инструктирующий более 5000 специалистов по продажам. Хотя его методы изложены применительно к смоделированным ситуациям в разных отраслях бизнеса, но они пригодны для использования и в других сферах человеческой...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy’s detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling—the mental component—and the outer game of selling—the methods and techniques of actually making the sale. Concise and action-oriented, Be a Sales Superstar is a handbook for busy sales professionals, providing key ideas and techniques that will immediately increase your effectiveness and boost your results. Brian Tracy shows you how to: • Get more and better appointments, easier; • Build high rapport in the first few minutes; • Make better, more effective sales presentations • Close more sales faster than ever before Apply Tracy’s 21 great ways to be a superstar salesperson, and your success in selling will become...

Раздел: Зарубежная деловая литература, Бизнес-книги

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A revised and expanded edition of a bestselling classic–more than 90,000 copies sold of the first edition This new edition includes to completely new chapters Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation How to Get Ideas shows you–no matter your age or skill, your job or training–how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Change Is Everybody's Business challenges readers to realize the power they have to make things happen-to support, stymie, or redirect change. Pat McLagan draws on her thirty years of experience consulting on change projects worldwide to outline the beliefs, character traits, and actions that will enable anyone to welcome change and take advantage of it rather than fear and resist it. Taking a conversational approach to a serious subject, she uses stories, examples, and illustrations to drive home the message that everybody in an organization has the power to make changes for the better. And she includes questionnaires throughout the book that enable readers to evaluate how ready they are to make the most of change. Change is happening all around us, both planned and unplanned. How we react to change determines personal success and self-esteem, and ultimately the success of the entire organization. Change Is Everybody's Business will show readers precisely what they need to know to become more conscious participants in determining their own destiny at work-and in...

Раздел: Зарубежная деловая литература, Бизнес-книги

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* The second book in The Ken Blanchard Series-selected and with a foreword by Ken Blanchard * A unique and practical "action approach" to servant leadership-a popular and widely espoused concept that figures prominently in the writings of Ken Blanchard, Peter Senge, Stephen Covey, Peter Block, and many others * Uses a compelling story format with highly sympathetic characters to make servant leadership accessible to a wide audience At a time of increasing concern about ethics at the top, The Serving Leader makes the case for an approach to leadership that is both more moral and more effective than the ruthless, anything-for-the-bottom-line approach that has brought disgrace-and often ruin-to many once-mighty organizations. "Serving leaders" lead by serving others, not by using them. As one of the characters in the book notes, "A leader qualifies to be first by putting other people first." It sounds paradoxical, but it works-and The Serving Leader shows precisely how and why. While The Serving Leader uses a parable to outline the basics of servant leadership, all the people in it are based on real people, the organizations depicted are based on real organizations-and the results they achieved are what really happened. Ken Jennings and John Stahl-Wert use an engaging and moving story about an estranged son, his dying father, and a remarkable group of innovative leaders in business, volunteer organizations, and civic groups to illustrate five pragmatic principles of servant leadership. On one level The Serving Leader is the most practical guide available to implementing servant leadership; on a deeper level, it is a book about the personal journey of growth that real leadership...

Раздел: Зарубежная деловая литература, Бизнес-книги

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It is shortlisted for the Chartered Management Institute's Management Book of the Year award 2012. What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The «First-Time Manager» is the answer, dispensing the bottom-line wisdom they need to succeed. A true management classic, the book covers essential topics such as hiring and firing, leadership, motivation, managing time, dealing with superiors, and much more. Written in an inviting and accessible style, the revised sixth edition includes new material on increasing employee engagement, encouraging innovation and initiative, helping team members optimize their talents, improving outcomes, and distinguishing oneself as a leader. Packed with immediately usable insight on everything from building a team environment to conducting performance appraisals, «The First-Time Manager» remains the ultimate guide for anyone starting his or her career in...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Are meetings taking over your life? You’re not alone. Meet Iris, a sales director so overwhelmed by meetings that she feels like a hamster on a wheel—in fact, she’s turned into one. Just in time, she meets a coach—a leading meeting efficiency expert—with a simple system that helps her regain her sanity and humanity. The coach’s secret is a laser-like focus on the five biggest meeting pain points: 1. Meeting overload: Professionals waste twenty-four days a year in useless meetings. 2. Missing success ingredients: ninety percent of all professionals attend meetings that lack a clearly stated objective and agenda. 3. Virtual-meeting chaos: Disinterested participants + endless technical glitches huge amounts of wasted time. 4. Agenda adrift: Goals are missed when meetings veer off course. 5. Action distraction: Incomplete action items result in delayed projects and missed deadlines. The coach demonstrates that these five challenges are damaging Iris’s career and costing the world over a trillion dollars each year. He provides practical new solutions that rapidly transform Iris from victim to victor. These solutions are tailored to the technology-driven world in which Iris lives—she discovers how to use e-calendars, PDAs, and virtual meetings to make her life easier, not more complicated. She applies the solutions, gets immediate results, and reclaims her life. The Hamster Revolution for Meetings focuses on a small number of high-impact best practices that really work. Included is a landmark case study that shows how 3,000 Capital One associates reclaimed ten days per year while improving meeting effectiveness by over 35...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Google and the Internet have changed how the PR game is played – and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing – If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You’ll quickly and easily learn how to: • Use online PR and keywords to climb to the top of search-engine rankings • Reach reporters and consumers with hot news and information • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you. Google и Интернет полностью изменили современное представление о рекламе – блоги, сайты, социальные сети… Потребность в новостях просто переходит все допустимые пределы. Используя уникальное правило 30-дневного онлайн-пиара, постоянно занятые владельцы бизнеса без труда узнают все, что им необходимо о рекламе, и создадут глобальную видимость своего продукта. Еще вы узнаете, как: • использовать онлайн-PR и правильные ключевые слова для того, чтобы подняться на вершину рейтинга в поисковых системах; • удовлетворить свою потребность в информации и необходимых новостях; • смешать онлайн-PR и интернет-маркетинг для достижения целей при наличии небольшого бюджета. Если вы – тот человек, который привык в короткие сроки добиваться внушительных результатов, то книга просто создана для...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Since employees who walk out the door cost their companies up to 200 percent of their annual salaries to replace, retention is one of the most important issues facing businesses today. And with so many surveys reporting that employees are unhappy and not working up to their full potential, engagement is a second serious and costly issue. The latest edition of this Wall Street Journal bestseller offers twenty-six simple strategies—from A to Z—that managers can use to address their employees’ real concerns and keep them engaged. The fifth edition has been revised and updated throughout and includes many more international examples, reflecting the fact that Love ’Em or Lose ’Em is available in twenty-two languages, from Albanian and Arabic to Thai and Turkish. Its message is truly one that spans continents and...

Раздел: Зарубежная деловая литература, Бизнес-книги

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Whether you are a newly promoted manager, a seasoned business owner, or a human resources professional, knowing the ins and outs of dealing with HR issues is critical to your success. The Essential HR Handbook is a quick-reference guide that sheds light on the issues that keep managers up at night. It is filled with information, tools, tips, checklists, and road maps to guide managers and HR professionals through the maze of people and legal issues, from recruiting and retaining the best employees to terminating poor performers. With this book, you'll learn how to effectively and efficiently: • Individually manage each employee, starting on his or her first day. • Manage a multi-generational workforce. • Appraise job performance. • Coach and counsel. • Provide equitable pay, benefits, and total rewards strategies. • Identify legal pitfalls and stay out of court. The Essential HR Handbook is the one HR guide every manager needs on his or her...